Today I wanted to share the story of how Jason Fried and DHH used controversy to market Basecamp. Jason and DHH are remarkable entrepreneurs who have propelled Basecamp to millions of dollars in revenue through a potent mix of consistent content marketing and a bold willingness to express contrarian viewpoints, even when it sparks controversy. They’ve achieved all of this without spending more than $1 million in the past 17 years of operation. While content is a common strategy in today’s...
almost 2 years ago • 3 min read
Zendesk, one of the most prolific SaaS companies, achieved a remarkable milestone of $1 billion in revenue a few years ago and has continued to maintain its relevance and drive revenue growth by effectively implementing a proven go-to-market (GTM) strategy. I will analyze and break down their entire strategy from start to finish, allowing you to learn from their approach and successfully launch your own SaaS product. Topics A. Market Strategy Product Strategy Target Segments Comparative...
almost 2 years ago • 3 min read
A few weeks ago I had to say goodbye to my job as a Product Marketing Manager at a startup. While the news was sudden, The timing was perfect. I’ve been itching to work on my own thing as a creator on the internet for quite some time. Now that I’ve had ample time to rest, think, and reflect on my approach, it’s time to transition from planning to action. I have worked as a PMM for over five years, and I’m launching my brand with the same approach I use when launching new products. If you’re a...
almost 2 years ago • 3 min read
